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A versatile motion graphics artist and graphic designer, blending creativity and technology to bring ideas to life, no matter where I am.
With a passion for visual storytelling and a talent for turning ideas into captivating animations, I hold a bachelor’s degree in Graphic Design, which provided a solid foundation for my evolution into a self-taught motion graphics artist. My journey began with a fascination for static visuals that soon blossomed into a love for dynamic animations. Driven by relentless curiosity and a commitment to continuous learning, I push the boundaries of what’s possible in digital design.
Currently, I serve as the Head of Design at a leading UK-based eLearning animation studio. My role allows me to merge creativity with strategy, ensuring that each project not only meets but exceeds client expectations. Whether it’s rebranding a company or developing innovative eLearning content, I thrive on the challenge of creating engaging visual experiences that resonate with diverse audiences.
Feel free to explore my portfolio, and if you have any questions—be it technical or professional—don’t hesitate to reach out at info@rodrigoserna.com.
Graphic, Motion & UI Designer + Creative & Art Director + eLearning Content Specialist
I blend design, technology, and storytelling to craft engaging, user-centric digital experiences.
With over 15 years of expertise in branding, UI/UX, motion graphics, and e-learning, I’ve worked with top-tier clients like HSBC, NHS, NATS, RAF, Coca-Cola, and Unilever, delivering impactful visual solutions.
Currently, I lead design at a UK-based e-learning studio, ensuring that each project exceeds expectations by merging creative vision with cutting-edge technology. My work is driven by a passion for AI-powered design, automation, and interactive storytelling.
What I Bring to the Table
- Creative & Strategic Thinking – From concept to execution, I bridge aesthetics with functionality.
- AI-Driven Innovation – I integrate emerging technologies to optimize design workflows.
- Global Experience – I’ve collaborated with teams and clients across multiple industries worldwide.
- Proven Leadership – Managing remote design teams and delivering results without missing deadlines.
Let’s Create Something Amazing!
Reach out at info@rodrigoserna.com
Graphic, Motion & UI Designer + Creative & Art Director + eLearning Content Specialist
I blend design, technology, and storytelling to craft engaging, user-centric digital experiences.
With over 15 years of expertise in branding, UI/UX, motion graphics, and e-learning, I’ve worked with top-tier clients like HSBC, NHS, NATS, RAF, Coca-Cola, and Unilever, delivering impactful visual solutions.
Currently, I lead design at a UK-based e-learning studio, ensuring that each project exceeds expectations by merging creative vision with cutting-edge technology. My work is driven by a passion for AI-powered design, automation, and interactive storytelling.
What I Bring to the Table
- Creative & Strategic Thinking – From concept to execution, I bridge aesthetics with functionality.
- AI-Driven Innovation – I integrate emerging technologies to optimize design workflows.
- Global Experience – I’ve collaborated with teams and clients across multiple industries worldwide.
- Proven Leadership – Managing remote design teams and delivering results without missing deadlines.
Let’s Create Something Amazing!
Reach out at info@rodrigoserna.com
My core values are rooted in respect, continuous learning, and fostering a positive work environment. I believe in treating others with kindness and empathy, which has helped me build strong professional relationships and lead effective teams.
My mission is to transform complex concepts into engaging visual content, making learning accessible and enjoyable for everyone. I am committed to creating visuals that not only educate but also inspire and captivate audiences. By continuously learning and adapting, I ensure that my work remains relevant and impactful in an ever-evolving industry. Additionally, I strive to mentor and support others in their professional journeys, promoting a culture of growth and development.
Over the past three years at Makers of Media, I have played multiple roles, from project manager to web developer, adapting to the needs of our startup environment. My responsibilities include setting the creative vision, managing remote teams, and incorporating new technologies like AI to optimize our workflow. Notable projects include rebranding Makers of Media and developing diverse eLearning content for clients like HSBC.
My expertise spans various tools such as After Effects, Illustrator, Photoshop, Premiere, Figma, and Blender. I stay updated with industry trends through continuous research and social media engagement, always seeking innovative solutions to enhance our design processes.
I love traveling and photography, which inspire my creativity and broaden my perspective. I am committed to delivering high-quality work while fostering a collaborative and supportive team culture. If you’re looking for a dedicated and versatile motion graphics artist who can bring your vision to life, let’s connect and create something amazing together.
My diverse experiences and passion for design ensure that I can provide unique and impactful visual solutions for your projects. Additionally, my adaptability and continuous pursuit of excellence make me a valuable asset to any creative team. I am always excited to take on new challenges and collaborate with others who share a passion for creativity and innovation.
I believe that great design is more than aesthetics—it’s about solving problems and creating meaningful user experiences.
Whether it’s motion graphics, branding, or UI/UX, my goal is to craft visually compelling, functional, and engaging digital experiences.
- Storytelling through Design – Every brand has a story, and I use visual narratives to bring them to life.
- AI & Automation in Creativity – Leveraging emerging technologies to optimize workflows and push creative boundaries.
- User-Centric Approach – Ensuring intuitive, engaging designs that make an impact.
I thrive in collaborative, fast-paced environments, working with cross-functional teams to bring ideas to life.
With experience managing remote design teams, I understand the importance of clear communication, structured workflows, and meeting deadlines without compromising creativity.
- Adaptable Across Industries – From e-learning to fintech, aviation, and global brands, I tailor design strategies to fit each industry.
- Remote Team Leadership – Managing distributed teams across time zones with a strong focus on efficiency.
- Client-Centric & Detail-Oriented – Ensuring every project aligns with business goals while delivering innovative visuals.
My work is driven by curiosity and a love for storytelling, which extends beyond design.
- Photography & Travel – I capture the world through my lens, constantly seeking new perspectives and inspiration.
- Video Games & Interactive Storytelling – I’m fascinated by how games merge visual design, narrative, and interactivity to create immersive experiences. This passion influences my approach to UI/UX and motion design, where engagement is key.
- Exploring AI & Emerging Tech – I stay ahead by experimenting with AI-driven creativity, always looking for new ways to push design boundaries.
- Lifelong Learner – From attending design conferences to mentoring junior creatives, I believe in continuous growth and knowledge sharing.
Creativity isn’t just what I do—it’s how I experience the world.
I believe that great design is more than aesthetics—it’s about solving problems and creating meaningful user experiences.
Whether it’s motion graphics, branding, or UI/UX, my goal is to craft visually compelling, functional, and engaging digital experiences.
- Storytelling through Design – Every brand has a story, and I use visual narratives to bring them to life.
- AI & Automation in Creativity – Leveraging emerging technologies to optimize workflows and push creative boundaries.
- User-Centric Approach – Ensuring intuitive, engaging designs that make an impact.
I thrive in collaborative, fast-paced environments, working with cross-functional teams to bring ideas to life.
With experience managing remote design teams, I understand the importance of clear communication, structured workflows, and meeting deadlines without compromising creativity.
- Adaptable Across Industries – From e-learning to fintech, aviation, and global brands, I tailor design strategies to fit each industry.
- Remote Team Leadership – Managing distributed teams across time zones with a strong focus on efficiency.
- Client-Centric & Detail-Oriented – Ensuring every project aligns with business goals while delivering innovative visuals.
My work is driven by curiosity and a love for storytelling, which extends beyond design.
- Photography & Travel – I capture the world through my lens, constantly seeking new perspectives and inspiration.
- Video Games & Interactive Storytelling – I’m fascinated by how games merge visual design, narrative, and interactivity to create immersive experiences. This passion influences my approach to UI/UX and motion design, where engagement is key.
- Exploring AI & Emerging Tech – I stay ahead by experimenting with AI-driven creativity, always looking for new ways to push design boundaries.
- Lifelong Learner – From attending design conferences to mentoring junior creatives, I believe in continuous growth and knowledge sharing.
Creativity isn’t just what I do—it’s how I experience the world.