The color palette was designed for high-contrast visuals, blending rich purple with electric blue and cyan for a modern, tech-inspired feel. Warm accents of soft red and bright yellow add energy and balance, ensuring key elements stand out. This mix of cool and warm tones enhances readability and creates a sleek, engaging visual flow.

Storyboarding – Structuring the Flow

‍For the Gamma explainer video, the storyboard was created in Photoshop using a tablet, mapping out key scenes with a strong focus on seamless transitions. Elements such as interface screens, waveforms, and network graphics were strategically placed to flow smoothly from one scene to the next, reinforcing the theme of connectivity and data fluidity. These rough sketches established the composition and narrative, ensuring clarity while allowing room for feedback.

Styleframes – Defining the Look
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With the storyboard finalized, styleframes were developed to establish the bold, high-contrast aesthetic that aligns with Gamma’s brand. Deep purples, vibrant blues, and warm accents of yellow and red brought the visuals to life, creating a futuristic, tech-driven look. Key interface elements, data visualizations, and character designs were refined, ensuring a dynamic yet professional feel while maintaining the planned scene transitions.
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Design Boards – Polishing the Vision

The final design boards integrated the approved style into the storyboard frames, resulting in fully realized visuals that were ready for animation. Every detail—color grading, lighting effects, UI elements, and typography—was fine-tuned to enhance readability and engagement. The smooth movement of elements, such as graphs shifting into 3D cubes and communication signals traveling across scenes, ensured that the narrative of Gamma’s enhanced mobile services was visually intuitive and engaging.

The animation process began with keyframe planning in After Effects, ensuring smooth transitions between UI elements, data signals, and characters. Establishing a seamless flow from the start helped maintain clarity and engagement throughout the video.
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Characters were animated using shape layers, allowing for more organic movement in hands and limbs. UI screens and network signals were brought to life with pop-ins, swipes, and trim path animations, reinforcing the theme of connectivity. To integrate 3D elements, I used Element 3D, applying a shader with no shadows or highlights and relying only on a custom texture map. This approach blended 2D and 3D seamlessly, maintaining the vector-style aesthetic.

Transitions were carefully designed with morphing elements and masked reveals, ensuring a dynamic flow between scenes. Final refinements included easing curves, glow effects, and parallax shifts, enhancing the futuristic feel while keeping motion natural and responsive.

The end result is a polished, tech-driven animation with fluid transitions and engaging motion, effectively showcasing Gamma Mobile’s connectivity solutions in a visually compelling way.